Behind the Brand: Sincerely, Jasmine McMorran
Dear Valued Customer,
I am Jasmine I.A McMorran: the proud Founder & CEO of Sincerely, Jasmine McMorran L.L.C. As a singer/songwriter, artist, photographer, and designer, I have always turned to the arts to express myself for the ways in which it brings life in color amidst cloud cover at times. What inspired me on a cold winter evening to bring this passion project of mine to reality was largely because of you as the customer.
Understanding how difficult it can be to own your individuality in a world often expecting everyone to fit the status quo, Sincerely, Jasmine McMorran was established with the mission to create a signature collection of clothing & apparel that embraces your own creativity in thinking outside of the box. Through designing signature clothing pieces, I hope that Sincerely, Jasmine McMorran can become a sanctuary that helps my customers feel more encouraged rather than discouraged, to be unequivocally and unapologetically yourself. I dedicate Sincerely, Jasmine McMorran to my family, including in memory of my grandmother Edith.
In essence, Sincerely, Jasmine McMorran was founded in 2024 with a mission to emphasize individuality, foster a more accepting and inclusive fashion world, with an important notion surrounding the healing nature of simply and unequivocally being ourselves, whether it be through our style, our character, and as CEO & Founder Jasmine I.A McMorran likes to describe such concepts in essence, our “inner rockstar” within. We hope that you find our collection refreshing, uplifting to the soul, as well as electrifying to your own uniqueness.
